
About Us
Businesses need to constantly adapt in response to an ever-changing market environment. Agile responses keep you ahead so that you capture value quicker. Syync are industrial engineers specialising in end-to-end value chain optimisation services, enabling clients extract value by optimising their business processes.
With a combined experience of over 50 years in FMCG business, founders and co-directors Godfrey Bench and Craig Read tailor solutions for clients to unlock the potential in their value chains with their agile problem-solving process.

Director and Founder
Godfrey
Bench (BSc
Ind Eng, BCom, MBA) has managed production operations and supply chain planning
with a focus on network optimisation ad longer term supply chain design.
He is a proponent of extracting value through managing and embracing
uncertainty in the supply chain.
Craig
Read (BSc
Mech Eng, MSc Ind Eng) has managed the Capital Optimisation and investment
programme for a a large blue chip company giveing exposure to all areas of the
Value Chain. He has managed many greenfield and brownfield projects
(>$100M) across the supply chain

Director and Founder
why choose us
We offer tailored services for your unique challenges